Welcome to the Wedding Page:
Wedding photography is a major commercial endeavor that supports the bulk of the efforts for many photography studios or independent photographers.
With the advent of the digital revolution in photography, today's contemporary wedding photographer needs to stay abreast of all the latest developments in the industry.
Depending upon the demands of the client, a contemporary wedding photographer will usually need to provide some or all of the following:
- Formal portraiture in the studio (for either the wedding and/or the engagement photos).
- Outdoor photography (often at a park, beach or scenic location on the day of the wedding and/or for engagement photos).
- Indoor photography at a church, temple or other private venue during the ceremony and reception.
- Both posed and candid (photojournalistic) shots of the wedding couple and their guests at the religious or civil ceremony and the reception that follows.
- Digital services such as digital prints or slides shows.
- Albums (either traditional or the more contemporary flush mount type of album).
During the film era, practitioners favored color negative film and medium-format cameras, especially by Hasselblad.
Today, many more weddings are photographed with digital SLR cameras as the digital convenience provides quick detection of lighting mistakes and allows creative approaches to be reviewed immediately.
There are two primary approaches to wedding photography that are recognized today: Traditional and Photojournalistic. Traditional wedding photography provides for more classically posed images and a great deal of photographer control and interaction on the day of the wedding. Photojournalistic wedding photography takes it's cue from editorial reporting styles and focuses more on candid and unposed images with little photographer interaction. These are two extremes and many of today's photographers will fall somewhere in the middle of these two styles.
A third style that is becoming more and more in demand is a fashion-based approach. In contemporary/fashion-based wedding photography, photojournalistic images of the events of the day are combined with posed images that are inspired by editorial fashion photography as would be found in magazines like Vogue, Vanity Fair, and so forth.
The range of deliverables that a wedding photographer presents is varied. There is no standard as to what is "included" in a wedding coverage or package, so products vary regionally and from photographer to photographer, as do the number of images provided.
Most photographers provide, at a minimum, a set of "proofs" (usually unretouched, edited images) for the clients to view. Photographers may provide hard copy proofs in the form of 4x5 or 4x6 prints, a "magazine" of images with thumbnail sized pictures on multiple pages, an online proof gallery, images on CD or DVD in the form of a gallery or a slideshow, or any combination of the above. Some photographers provide these proofs for the client to keep, and some photographers require the client to make final print choices from the proofs and then return them or purchase them at an additional cost.
Many, although not all photographers provide albums to their clients. There are a wide variety of albums and manufacturers available and photographers may provide traditional matted albums, digitally designed "coffee table" albums, contemporary flush mount albums, hardbound books, scrapbook style albums or a combination of any of the above. Albums may be included as part of a pre-purchased package, or they may be added as an after-wedding purchase. Not all photographers provide albums; some may prefer to provide prints and/or files and let clients make their own albums.
Most photographers allow clients to purchase additional prints for themselves or their families. In the last several years many photographers have begun to provide online sales either through galleries located on their own websites or through partnerships with other vendors. Those vendors typically host the images and provide the back end sales mechanism for the photographer; the photographer sets his or her own prices and the vendor takes a commission or charges a flat fee.
With the increased ability of consumers to scan images and get high quality prints with inexpensive scanners and printers, some photographers are also including high resolution files in their packages. These photographers allow their clients limited rights to reproduce the images for their personal use, while retaining the copyright. Not all photographers release files and those who do will most likely charge a premium for them, since releasing files means giving up any after wedding print or album sales for the most part.